Bet365 Drafts Nolimit City To Deliver iGaming Content

Posted on: July 28, 2022, 07:36h. 

Last updated on: July 28, 2022, 12:39h.

Erik Gibbs Read More
Expertise: Asia Pacific Gaming, Gaming Business, Global Gaming.

UK-based Bet365 has a strong and stable history in the sports betting industry. Now it continues to dive deeper into the online casino segment, drafting iGaming content provider Nolimit City as part of its roster.

Bet365
Gaming operator Bet365’s office, seen above. The company is adding Nolimit City to expand its casino gaming content. (Image: Bet365)

Bet365 has signed a content agreement with Nolimit City that will transfer the latter’s top-tier gaming content to its gaming vertical. Bet365 wants to add even more versatility to its gaming portfolio by including another big name on its growing list of providers.

Through the deal, Nolimit City, which Evolution acquired for $345 million in June, gains ground through an operator with a global reach. Bet365 is active in a number of key markets, including some portions of the US, which will also facilitate Nolimit City’s growth.

Bet365 is one of the world’s largest online sports betting companies. The new partnership with Nolimit City is expected to help it continue to grab a larger piece of the market as it increases its exposure.

Increased Market Share Coming

The operator streams over 600,000 live events each year, covering hundreds of sports. In addition, its services are available in more than 20 languages, and acknowledged in a press release that the new partnership is a “great success” in its vertical of exclusive games.

Nolimit City joins NetEnt, Red Tiger, and Big Time Gaming in the company’s portfolio. Its titles include slots such as Mental, San Quentin, and East Coast vs West Coast. All three offer a return to player (RTP) of more than 96%.

Changing with the Times

Some gaming operators think it’s enough only to offer gaming content. However, the larger companies realize that providing an all-inclusive experience attracts more attention. In addition to moneylines and slots, providing news and industry updates is part of that experience.

Bet365 announced earlier this week that it is preparing a new sports and betting news website. It hopes to have it in place within the next couple of months.

The site will also offer previews, reviews, video content, and betting tips. It will be available in different languages, according to Bet365’s markets, and will expand as the company grows. To support the endeavor, the company is actively recruiting content producers, editors, analysts, and more.

But growth can sometimes be accompanied by unexpected technical issues. This past April, Bet365 suffered a drop in its servers in many of its markets, including Spain. This was in the middle of sports competitions such as the semifinal of the Champions League between Manchester City and Real Madrid, as well as the Euroleague Basketball season.

That was the second outage the company experienced that month, but it wasn’t alone. Many major gaming operators scrambled into damage control mode at the same time. It was presumably the result of a technical glitch with content delivery network Cloudflare.