Emerald Island, Rainbow Club Casinos Combine Rewards Programs

Posted on: July 29, 2024, 10:09h. 

Last updated on: July 30, 2024, 09:45h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

The Emerald Island and Rainbow Club casinos, located in downtown Henderson, Nev. announced that their loyalty programs are now under a single umbrella.

Emerald Island
The Emerald Island Casino in Henderson, Nev. That venue and the Rainbow Club are combining their loyalty programs. (Image: X)

The new rewards platform known as Club Jewel was born out of suggestions from guests that frequent both Water District gaming venues and makes sense because both properties share an owner — ECL Hospitality Management, LLC.

It has always been our top priority to listen carefully to the feedback of our valued guests, and today marks an important milestone in our commitment to their satisfaction,” said Tim Brooks, general manager of the casinos, in a press release. “The result of our efforts in this consolidation not only simplifies the gaming experience, but also underscores our commitment to improving every aspect of each guest’s interaction with us.”

The casinos’ previous loyalty programs were Rainbow Rewards and Emerald Rewards.

Emerald Island, Rainbow Club Loyalty Combination Makes Sense

Last November, privately held ECL Hospitality Management acquired both casinos, meaning it’s practical that the two loyalty programs have been trimmed to one that is applicable at both venues.

Club Jewel features four tiers — Emerald, Jade, Ruby, and Sapphire. Emerald is the highest tier and can be reached by earning 60K base points over a 90-day rating period. The rating periods listed on Emerald Island’s website are August 1-October 31, November 1-January 31, February 1-April 30, and May 1-July 31. Base points earned at the Rainbow Club are transferable to Emerald Island.

The new Club Jewel simplifies the rewards structure which is something many customers look for in a gaming loyalty plan but find difficulty locating.

Among the various casino rewards programs — and there are plenty — there isn’t a lot of uniformity in terms of how points and tier credits are accumulated and each operator uses different lingo that points-enthused customers need to be aware of.

Emerald Island, Rainbow Club Casino Details

Both Emerald Island and Rainbow Club are considered locals’ casinos. The former has no table games, but it has more than 450 gaming machines, including keno, slots, and video poker as well as a William Hill sportsbook.

Rainbow Club’s casino occupies 8,760 square feet and consists of 330 gaming machines. Table games aren’t mentioned on the website. The venue’s lone restaurant is Triple B. Emerald Island is home to the Emerald Island Grille.

Boulder Highway Gaming, LLC and Water Street Gaming, LLC sold the properties to ECL Hospitality. Emerald Island is more than 20 years old.